Lyft Concept Statement:

“Seniors:

Lyft Up Your Expectations.”

Seniors are one of the largest demographics with expendable money looking for ways to stay independent as they enjoy retirement and the next phase of their lives.

Lyft enables seniors to live the lives they want.

This campaign is fun and light-hearted featuring seniors living life to the fullest.

  • -Seniors who want to stay independent.

    -Seniors who don’t drive in the dark.

    -Seniors looking to do holiday shopping without the hassle of traffic or parking.

    -Seniors who want to stay social.

Seniors: Lyft Up Your Expectations

Seniors: Lyft Up Your Expectations

Lyft up your expectations of what life can be at any age.

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Event Idea:

Lyft partners with AMC for Senior Movie Nights

Senior Move Nights

Senior Move Nights

“Seniors: Lyft up your expectations.”

—Lyft