Udi’s Concept Statement:

“Let’s Break Bread.”

Gluten Free?!

Udi’s is breaking all the rules when it comes to baking great-tasting gluten-free breads, pizza crusts, and baked goods.

As the gluten-free market grows, Udi’s needs to stay ahead of the trends.

Let’s break with conventions by making Udi’s the unforgettable and lovable rebel who pokes fun at a range of taboos.

This campaign is fun, quirky—and, dare we say, sexy.

Let’s break bread!

-Health-conscious eaters who want to reduce gluten, dairy, nuts, or soy in their diets.
-People who are gluten intolerant or looking to reduce or avoid gluten intake.
-People who don’t want to give up their favorite meals that traditionally have gluten.

— Udi’s