Honest Concept Statement:
“Beauty Beyond the Binary.”
Gender-inclusive beauty products are the wave of the future.
People are tired of binaries and toxic beauty standards. They want beauty products that reflect their bodies and their values.
By marketing gender-inclusive beauty products, Honest has the ability to carve a radical path forward within the beauty industry promoting the values that are at its core—diversity and inclusivity.
This campaign is bright, fresh, joyful, and empowering for all ages, genders, and identities.
Beauty isn’t one dimensional, so let’s go beyond the beauty binary.
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–Tweens, teens, and adults who are tired of gendered beauty products.
–Tweens and teens that are struggling with acne or breakouts and who want a whole regime to control and regulate skin.
–LGBTQIA+ people who want gender neutral skin care and beauty products for all identities.
Honest Glo
Makeover Popup Event
March 24, 2023
Hudson Yards
New York, NY
Join us for our Honest Glo Makeover Popup Event with stylist Jonathan Van Ness and fashion icon and activist Alok Menon
All proceeds will benefit the Human Rights Campaign to continue fighting for equity and equality for the LGBTQIA+ community.
Beauty isn’t frivolous; it’s transformational. For all of the near, dear, and wonderfully queer beings figuring out who you are, come and learn the tips and tricks that will help you get your glo on. Feeling good in your skin shouldn’t feel like work. For every shade of fierce, you’ll leave looking as confident you are.
Enter to win an Honest Glo Makeover today!
“Beauty Beyond the Binary.”
— Honest