Trojan Concept Statement:
“Now, more than ever.”
Sex hasn’t changed, but the laws have.
With the overturning of Roe V. Wade, the stakes just got higher: There are no “backups.”
Trojan needs to take a stance as contraception is on the chopping block.
This campaign uses a range of scare tactics pointing to the political landscape that affects everyone’s sex life in a post-Roe America.
The importance of using reliable contraception is more than important, it’s life-saving.
Trojan—Now, more than ever.
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-People seeking affordable contraception.
-People who want to see companies take a stand for Reproductive Justice.
-People seeking effective and reliable contraception.
“Now, more than ever.”
— Trojan