Trojan Concept Statement:

“Now, more than ever.”

Sex hasn’t changed, but the laws have.

With the overturning of Roe V. Wade, the stakes just got higher: There are no “backups.” 

Trojan needs to take a stance as contraception is on the chopping block.

This campaign uses a range of scare tactics pointing to the political landscape that affects everyone’s sex life in a post-Roe America.

The importance of using reliable contraception is more than important, it’s life-saving.

Trojan—Now, more than ever.

  • -People seeking affordable contraception.

    -People who want to see companies take a stand for Reproductive Justice.

    -People seeking effective and reliable contraception.

“Now, more than ever.”

— Trojan