Subaru Outback Concept Statement:
“Built for Every Force of Nature.”
People want and need a vehicle that’s built for all of life’s adventures.
Subaru Outback is designed with the flexibility to satisfy any travel need: from trekking across the country with the baby to teaching your teen how to drive.
It’s engineered for all weather conditions and outfitted with a variety of safety technology.
It is the perfect vehicle for sharing all of the adventure without compromising on safety.
This campaign is a heartfelt and humorous approach to life’s unpredictable moments.
From family disasters to natural disasters, driving a Subaru Outback has never been safer because it’s built for every force of nature.
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-Families looking for an SUV that is reliable, durable, and safe.
-Young couples looking for a vehicle that can serve a variety of needs.
-Parents of teenagers looking for the safest vehicle.
“Built for Every Force of Nature.”
— Subaru Outback