Fidelity Investments IRA Concept Statement:
“Because there are no retirement loans.”
Planning for retirement is often overlooked.
It can feel irrelevant and inaccessible for young earners and the financially stressed.
However, investing early is easy, affordable, and accessible.
By revamping the image of investing as cool, approachable, and easy, Fidelity can turn young earners into investors.
This campaign is a bit provocative, yet clean, with a tongue-in-cheek attitude that cuts to the chase, like the jaded teacher who’s willing to actually tell it like it is.
Invest in a Fidelity IRA today, because there are no retirement loans.
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-Millennials and Zoomers who are getting a late start on investing for retirement, but envision a life of luxury.
-18 to mid-30 year olds who have not started an IRA.
-Low income earners who think planning for retirement is not affordable.
Event Idea:
April 8
Hide & Seek
Chicago, IL
Fidelity Spring Fling:
Speed Dating with Financial Advisors
Looking for a partner? So are we! Sign up for our Fidelity Spring Fling. It’s speed dating with financial advisors so you can find the perfect match! Building a life of luxury isn’t hard, it just takes the right (financial) partner. $10.00 per person. Must be 18 years or older to participate.
“Because there are no retirement loans.”
— Fidelity Investments