Nature Made B12 Ad Campaign Concept
“Making vitamins look as good as they make you feel.”
Territories:
Millennials seeking supplements for peak performance and bodily enhancement.
Competing with an ever-growing male enhancement industry.
People who are health-conscious, interested in self-care, and using supplements as a preventative measure against covid-19.
Educating and encouraging teens and women on nutritional health for menstrual cycles.
Seeking strategic partnerships with nutritionists.
Copy & Creative Direction by Mel Cook. Visual Design by Freelance Art Director.
Millennials and Zoomers are interested in holistic approaches for their health, whether turning to nutritionists or just simply eating healthier. They want sleek products that are health-conscious and effective. For them, image is just as important as substance.
This campaign focuses on two areas for growth within the vitamin industry: women interested in balancing their menstrual cycles with natural supplements and men interested in maintaining health while enhancing performance.
Nature Made should compete and get an edge on the male enhancement industry as well as women’s health by revolutionizing the image of vitamins.
This campaign is sexy, fun, and a bit wild—featuring young people living their life with style and flair. Vitamins are viewed as boring, predictable, and prescriptive—so let’s flip this and make vitamins sexy!
Ad Concept Variations
B12 & your performance.
V1.
“Enhance your body the natural way. Whether you're hitting the gym or heading to date night, B12 will keep you on your A-game. Proven to support physical and mental health so you can win more ways than one.”
B12 & your performance.
V2.
“Enhance your body the natural way. Whether you're hitting the gym or heading to trivia night, B12 has got your back and your brain. Proven to support physical and mental health so you can win more ways than one.”
B12 & your period.
V1.
“PMS got you down? Look on the brighter side. B12 helps increase serotonin levels when you’re feeling at your lowest. We want you to feel good all the way through your cycle. Period.”
B12 & your period.
V2.
“Your body is amazing. Whether you’re expecting or expecting your period, B12 helps increase blood cell production and supports a healthy nervous system. We want you to feel good all the way through no matter the cycle.”
“No matter your flow, B12 keeps you on the go. Help support red blood cell growth and boost serotonin. Feel good all the way through. Period.”
V3.
Copy & Creative Direction by Mel Cook. Visual Design by Freelance Art Director.
V3. Web Content
“No matter your flow, B12 keeps you on the go. Supporting a healthy body inside and out B12 is proven to help support red blood cell growth and increase serotonin levels. We want you to feel good all the way through your cycle. Period.”